Ooo la la Boutique is a women’s fashion boutique featuring modern trends to fit and flatter women of all ages.

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Don’t feel like coming out to East Aurora? Book our Ooo la la Fashion Truck for a home shopping party or fashion show! We are bringing fashion to the streets!

The Truck: The Ooo la la Fashion truck is a mobile boutique filled with clothing, accessories and so much more. Fashion is not just in a store front or at mall, fashion is on four wheels too!

The Products: The Ooo la la Fashion Truck is filled with hand selected merchandise with trends coming from NYC and LA. We pride ourselves on the quality and uniqueness of our merchandise and we know you will love our fashions.

The Service: The Ooo la la Fashion Truck has the ability to come to you! We are available for private shopping parties, fashion shows, and community events. The fashion truck will be in specific locations during the day in order for you to get your fashion fix. We will help you build your wardrobe for each season, leaving you looking fabulous! Follow the Ooo la la Fashion Truck on twitter for updated locations.

Meet the Owners

Ooo la la Owners

Ashley and Karen

Karen and Ashley have both always dreamed of one day being able to share and express their passion for art, creativity and fashion in a positive and inspirational light as part of a supportive close knit community. As fate would have it, in the fall of 2015 their dreams came true. Family is so important to both Karen and Ashley that they knew the beautiful village of East Aurora would be the perfect place to turn this dream into a reality. Ooo La La was an already successful, established, well known boutique with the perfect foundation for Karen and Ashley to be able to spread their creative fashion forward wings and fly!

Karen is a hard working mother of twins Nick and Jake whom she loves with all of her heart and soul. Back in 2009 tragedy stuck our family when Karen’s husband Brian was a victim of the devastating crash of flight 3407. Not only did Karen lose her husband, she lost her best friend, the father of her sons, and an irreplaceable piece of her heart.

Only two short months after the plane crash, Karen suffered an unexpected stroke that left her with a number of disabilities. After a very long road of grieving, physical, mental, and emotional recovery- Karen had made up her mind that she would take this opportunity to show anyone who has a dream and never stop chasing it no matter what obstacles come in your way.

Ashley has always been known for her unique style, creative soul and free spirit. Even as a little girl Ashley has always found a way to make something out of nothing. As a kid, she would spend hours turning a plain old cardboard box into a castle for her and her little brother and sister to play in and even as a teenager, she would go to thrift stores cut dresses into tunics or bleach and rip jeans to create pieces that you couldn’t find anywhere else. Today Ashley is happily married to her soul mate Mark ( Karen’s younger brother) and they love to spend their free time out hiking with their dog Kingston or traveling the world dancing to their favorite music with their phamily. Back in 2013 Ashley was selling her hand painted artwork and hand crafted jewelry at an event when she met Crista, the then owner and original founder of Ooo La La Boutique. The two of them hit it off immediately and couldn’t stop admiring each others work! Crista hired Ashley on the spot to come paint floor to ceiling murals in the dressing rooms which are still on display in the boutique today. From the very first day Ashley walked through the doors of Ooo La La she fell madly in love with the boutique, and was so impressed with the fashion truck- what a creative way to spread the love of fashion throughout the whole city of Buffalo!!!

When the time came for Crista to move forward with her adventures in life, Karen and Ashley knew that this was it! Both Karen and Ashley decided to team up not only as partners but as sisters to both bring their creative styles and love for travel and experiences to transform the boutique into a place where women didn’t just come to shop but to be inspired.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas ,the way we live, what is happening” – Coco Chanel

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663 Main Street

East Aurora, NY 14052

Contact Us

Ooo la la Boutique located in East Aurora, N.Y., provides a complete fashion experience that goes above and beyond to create unique one of a kind looks for all of their shoppers.

(716) 655-5100